Social Campaigns
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Social Campaigns *
The Coca-Cola Company had a lot to say about sustainability, portfolio, and corporate work, but social wasn't built to say it yet. I was part of the team that helped shape the strategy and execution of new content, turning corporate topics into content people would actually stop for.
From Sketch to Bottle
Sustainability is easy to talk about and hard to picture. This campaign made it visible with hand-drawn engineering notes over real product shots, turning a packaging spec sheet into something worth stopping for on LinkedIn and Instagram.
Zeroing in on the Lineup
A cropped logo, a bold color, and a challenge to guess the brand before scrolling further. This campaign for Instagram and LinkedIn used that moment of curiosity to introduce The Coca-Cola Company's full lineup of zero-sugar options across soda, hydration, and juice, turning a simple guessing game into a way to showcase the breadth of the portfolio in one scroll.
Making Engineers Look Like Rock Stars
The Coca-Cola Company's engineers and scientists rarely get the spotlight. I designed the graphics and set for a series covering beverage accessibility, packaging, and product, using the company's secondary color palette and typography to build a space that felt like engineering and innovation. Staging, lighting, and camera angles were all built around one goal: making the people behind the science look like the stars they are.
A Portfolio Built in Categories
The Coca-Cola Company carries over 120 beverages across categories like hydration, sparkling, juices and dairy, coffee and tea, and alcohol, with each business unit drawing from that portfolio to serve its market. This campaign spotlighted the North America unit's lineup category by category, pairing each product with the company's secondary color palette to visually tie every post back to its category, all built around a bold repeating word treatment that made the scale of the portfolio impossible to scroll past.
