Visual identity work for The Coca-Cola Company's internal employee resource networks, including Pride, This-Ability, and the Hispanic Business Resource Group. Each system borrows equity from the master brand while giving its community a distinct visual voice.
Brand Identity Systems
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Brand Identity Systems *
Pride deserves color, not caution. This identity system for The Coca-Cola Company's Pride employee resource network borrows structure from the master brand while going bold in color and energy; built to feel as expressive as the community it represents, from apparel to stickers to internal event materials.
Disability isn't always visible, and neither is the work of making a workplace feel like it belongs to everyone. This-Ability is The Coca-Cola Company’s disability inclusion network, built within the company's brand architecture to carry the master brand's equity while giving this community a visual voice of its own. Gold Award winner, In-House Agency Forum (IHAF).
Every employee resource network carries a story worth telling well. This identity for The Coca-Cola Company's Hispanic Business Resource Group extends the company's brand architecture while giving the community a visual voice that's distinctly its own.
