Packaging & Retail Display
From 2014 to 2016 at Pratt Display, I partnered with in-house structural designers to bring brands to life in three dimensions, from first concept to print-ready artwork. I designed floorstands, dump bins, sidekicks, and towers for retailers like The Home Depot, CVS, and Walgreens, and for consumer brands like Brita. Every piece had to stop a shopper in the aisle, tell the product story in seconds, and work within real structural and production limits. It taught me to design for the shelf, not just the screen.
